Who We are

Performance Management Associates is your partner in achieving strategic business goals. Our focus is on helping you improve your bottom line by working with your greatest asset, your employees.

Our mission is simple, to assist you in achieving superior performance and profitability through the implementation of innovative, highly customized training and consulting solutions. Our belief is that by learning everything we can about your business, and developing a clear understanding of management’s goals and objectives, our customized and targeted solutions will help you do what you do…only better!

With broad executive experience in management, sales, and customer service, the PMA principals bring first-hand best practices and proven techniques to your organization. We take pride in our years of experience and bring that to your organization on a personal level. Performance Management Associates does not employ a staff of trainers; our principals train, facilitate, and consult with you and your teams directly.

“I have had the opportunity and pleasure to work with (Performance Management Associates) since 2002, when I was hired to establish a Human Resources department within The Beacon Mutual Insurance Company, a company Pam Heffernan was consulting for. Pam worked very closely with me and acted in an advisory capacity to ensure my transition into Beacon went smoothly. Pam’s demonstrated knowledge of the various aspects of employee development and education made her an invaluable resource, mentor and friend."

Pam Alerie
Vice President
The Beacon Mutual Insurance Compa

Pamela Heffernan

Pam Heffernan has brought leadership, management, technical and sales experience to the companies she has worked with over the past 30 years.

Pam developed her leadership skills by tackling challenging tasks throughout her 14-year career with IBM Corporation. Pam started with IBM in the late 1970’s as a marketing support representative. Her career moved quickly through a host of sales, sales management and staff management positions. In the late 1980’s Pam was one of the first manager’s to take over a software sales group within the IBM sales organization. She led a group of professionals whose mission was to introduce IBM customers in the Northeast to a host of new software applications. In their first year Pam’s software unit obtained 120% of their objectives, substantially increasing IBM’s presence as a software company.

In 1991, a software company in Rhode Island recruited Pam to head up the support services arm of the organization. As Vice President of Product and Customer Services, Pam had responsibility for product quality, sales support, education and training, distribution and customer satisfaction.

Pam and her partners formed Performance Management Associates in 1993. Their mission is to provide top quality, innovative and customized training and consulting solutions for their clients. Pam is also affiliated with Bryant College’s Executive Development Center as an adjunct faculty member in the Center, focusing on programs dealing with leadership, communications, and employee development.

Pam is a graduate of Holy Cross College. She is past President of the Rhode Island Special Olympics, an organization she had been involved with for over eight years. She was chairperson for the 2006 Hasbro Children’s Hospital Gala; raising over $650,000 for the Hospital. Pam also served on the Board of Directors for Leadership Rhode Island, an organization devoted to building leaders within the business community.

Robin Larkin

Robin Larkin joined Performance Management Associates in 1997 in Minneapolis, and since January 2012, Robin has been in our Southwest Florida location. Prior to her joining PMA, she performed corporate development responsibilities for the Jefferson Center, Minneapolis, and continued in this role while living in Toronto, Ontario, from 1992-1995.

Robin began her career in sales in 1973 at Compensation Programs Inc. in New York. Furthering her experience in sales and sales supervision, she joined Honeywell Inc. in New York. While at Honeywell, Robin received top national honors and was one of only three women nationally in Honeywell's Construction Sales/Services Group. Moving on to a more highly technical environment in sales and management, Robin joined Satellite Business Systems (a joint venture--Aetna, IBM, CompSat--start-up company) in their Stamford, Connecticut, office. During her tenure at SBS, she managed several key accounts, including Digital Equipment and the California banks. In 1982, relocating to Minneapolis, Robin began her own business, Lillemores Inc, which grew from an in-home start-up to a multi-branch Twin Cities company. Lillemores Inc. was the first in-home childcare agency in the Twin Cities. In conjunction with her business, in 1985 Robin wrote/published the book, The Family Caregiver's Manual. In 1990-1992, she was retained by the Humphrey Institute at the University of Minnesota, in cooperation with the League of Women Voters, to be project manager (develop program and funding) for two economic conferences: A Global Economic Symposium and in 1992, Futures Entwined: A U.S. Japan Trade Conference.

During her professional career, Robin continued to perform various volunteer activities,
including serving as President of the League of Women Voters; Executive Chair, Women’s 2008 U.S. Women’s Golf Open, Interlachen Country Club, Minneapolis; Board member, United Nations, Minnesota; National Scholarship Review Committee, American Cancer Society U.S; Board member, Greater Minneapolis Daycare Association; Development Committee, Chair, Crescent School (Toronto); Breck School (Minneapolis).

Mary Alice Callahan

Mary Alice Callahan is a successful marketing executive who possesses solid leadership, sales and technical sales management skills. She has a strong history of demonstrated results in the computer industry. Her experiences include direct sales, sales management, planning key business strategies and Total Quality Management.

During Mary Alice’s tenure in technical sales management, she established key business alliances with IBM Business Partners in the software industry. Mary Alice helped companies define their application development platforms to coincide with IBM’s strategic direction for a mutually beneficial alliance.

As assistant to the General Manager of New England, she focused on re-engineering key business processes. As IBM introduced its first downsizing effort, Mary Alice helped develop and implement key training programs to re-build employee focus and morale, introduce high performance teams and develop skills required for customer value.

Through her work in Total Quality Management and customer satisfaction, Mary Alice created training programs to help the sales force increase their productivity and enhance customer relationships. Under her leadership, the marketing and sales support organization in New England won the coveted IBM internal Malcolm Baldridge Award.

Mary Alice graduated from Simmons College in Boston, with a double major in International Business and Spanish. She has served on the Board of Directors of the Fenway Middle College High School, a learning institution targeted at helping under-privileged students within the Boston area.